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SAVE THE DATE FOR NEXT YEAR: MARCH 12-13, 2025

Agenda

Wednesday - March 13

    12:00pm – 1:00pm 1 Hr
  • REGISTRATION & LIVE EXCHANGE AREA OPEN

    12:00pm – 1:00pm
    Simpli.fi
    LIVE EXCHANGE AREA
  • 1:00pm – 1:05pm 5 mins
  • Welcome & Opening Remarks

    1:00pm – 1:05pm
    MAIN STAGE
  • 1:10pm – 1:35pm 25 mins
  • CTV Market Forecast and Opportunities

    Streaming experience
    Strategy
    Targeting
    1:10pm – 1:35pm

    It’s a seminal moment in the streaming industry, one that demands companies pivot – but is also rife with potential. Rich Greenfield, partner at LightShed Partners, offers insights on the disruption ahead, and how and where CTV strategies need to evolve in order for companies to thrive.  

    • Sara Fischer

      Sara Fischer

      Moderator
      Media Reporter // Axios
    • Richard Greenfield

      Richard Greenfield

      Partner and Media and Technology Analyst // LightShed Partners
    MAIN STAGE
  • 1:40pm – 2:00pm 20 mins
  • Breaking Free from Linear: Unlocking the Potential of CTV Advertising

    1:40pm – 2:00pm

    The traditional approach to TV advertising through linear channels is becoming increasingly outdated and limiting in today's digital age. CTV shatters the limitations of basic TV commercials, giving you immersive interactive experiences, unique targeting capabilities, and real-time AI enhancements. Get ready to explore the boundless potential of CTV advertising - the future of maximizing ROI and creating memorable campaigns that truly captivate your audience.

    • Harry Kargman

      Harry Kargman

      Founder & CEO // Kargo
    Kargo
    MAIN STAGE
  • 2:05pm – 2:35pm 30 mins
  • Scaling Data-Driven CTV: The Programmer Perspective

    Targeting
    Data
    Measurement
    Streaming experience
    Alternative Currencies
    2:05pm – 2:35pm

    How can streaming apps open up more inventory for advertisers to transact on in a data-driven way, from measurement to targeting? And how can programmers reconcile the vastly different approaches to targeting and measurement in the market, from alternate currencies to outcome-based buying to reach-based buyers to DTC buyers that care about conversions? Will streaming converge into one targeting and measurement approach, or will multiple approaches flourish? In this panel, representatives from top streaming apps will discuss their vision for the future of CTV.

    • Sarah Sluis

      Sarah Sluis

      Moderator
      Executive Editor // AdExchanger
    • Danielle Brown

      Danielle Brown

      SVP, Data Enablement and Category Strategy, Disney Advertising // Walt Disney Company
    • Evan Giamanco

      Evan Giamanco

      SVP, Ad Strategy & Innovation // Warner Bros Discovery
    • Leo O’Connor

      Leo O’Connor

      SVP, Head of Programmatic Advertising // Paramount Global
    MAIN STAGE
  • 2:40pm – 3:05pm 25 mins
  • The Eyes Have It: Measuring Success on CTV

    Targeting
    Measurement
    2:40pm – 3:05pm

    Targeting the right viewers and tracking the impact of CTV advertising is complex, but new tools and tech are taking measurement to a new level. We’ll explore the metrics that provide an accurate understanding of your audience and solutions that influence effective CTV media planning.

    • Erin Firneno

      Erin Firneno

      Moderator
      VP, Business Intelligence // Advertiser Perceptions
    • Pete Doe

      Pete Doe

      Chief Research Officer // Nielsen
    • Tom Ziangas

      Tom Ziangas

      SVP, Revenue & Strategic Research // Crown Media Family Networks
    Nielsen
    MAIN STAGE
  • 3:05pm – 3:35pm 30 mins
  • NETWORKING BREAK

    3:05pm – 3:35pm
    Innovid
    MAIN STAGE
  • 3:40pm – 4:05pm 25 mins
  • How Sweet It Is! Takeaways From A Winning Hershey's Campaign

    Targeting
    Partnerships
    Streaming experience
    3:40pm – 4:05pm

    Limited assets don’t have to mean limited results – as Hershey’s ROLO candy and Tastemade proved in a CTV campaign that leveraged a streaming series to achieve impressive results. The companies will share the challenges, learnings and key takeaways from a marketing effort that punched way above its weight.

    • Lynne d Johnson

      Lynne d Johnson

      Moderator
      Content Director // AdMonsters
    • McCall Gridley

      McCall Gridley

      Head of Sales and Partner Experience // Tastemade
    • Stephanie Hemmann

      Stephanie Hemmann

      Senior Associate Manager, Integrated Media // Hershey's
    BREAKOUT ROOM 1
  • Navigating TV Carriage Rights in a Programmatic World

    Programmatic
    Data
    Strategy
    Partnerships
    3:40pm – 4:05pm

    Navigating CTV supply paths is a challenge, and the market is evolving constantly. Evolving sales rights are changing how Broadcasters, OEMs and digital video platforms monetize CTV supply and there are more programmatic platforms than ever. The breadth of choices (and pitfalls!) is at an all-time high for buyers sourcing programmatic inventory. In this session, you’ll leave with answers to these important questions: Which CTV paths are authorized? Which paths are most efficient? How can you adapt your buying strategy to get the best ad positions? Where does content transparency and addressability fit in? Learn the right questions marketers should ask to maximize supply access, reach and efficiency in a programmatic world.

    • Lara Koenig

      Lara Koenig

      Global Head, Product // MiQ
    BREAKOUT ROOM 2
  • 4:15pm – 4:40pm 25 mins
  • Homescreen Reimagined: Navigating the CTV Revolution from Passive to Active User Engagement

    Streaming experience
    Data
    4:15pm – 4:40pm

    Streaming's next evolution is to make TV viewing even more immersive and engaging by incorporating elements like on-demand content, cloud gaming, and shoppable experiences.  Delve into these emerging trends and hear the latest research around the next big shift in streaming, including an inside peek into how these trends are being perceived by TV viewers.

    • Tony Marlow

      Tony Marlow

      Chief Marketing Officer // LG Ad Solutions
    LG Ad Solutions
    BREAKOUT ROOM 1
  • Local Brilliance and the Power of Smarter Ad-Supported Streaming Investments

    4:15pm – 4:40pm

    By all measures, CTV is continuing to attract a larger share of ad dollars, gaining increased adoption among strategists, planners, and buyers across industries. In this dynamic talk, John provides an in-the-trenches perspective on how 2024 is shaping up, why local matters more than ever, and how streaming investments are working smarter for advertisers.

    Delving into key considerations for advertisers, he’ll explore the impact of FASTS, co-viewing dynamics, brand safety measures, the crucial role of CTV in the 2024 elections, and the role of premium aggregators. Join us for actionable insights on the fast-growing streaming landscape and what matters most for advertisers.

    • E.B. Moss

      E.B. Moss

      Moderator
      Award-winning Writer, Podcaster and Strategist // Moss Appeal
    • John Vilade

      John Vilade

      VP, Head of Sales // Premion
    Premion
    BREAKOUT ROOM 2
  • 4:50pm – 5:15pm 25 mins
  • Get What You’re Paying For: How To Use Log Files To Gain CTV Transparency

    Strategy
    Measurement
    Data
    Targeting
    4:50pm – 5:15pm

    As brands increase their investments in CTV, they need to verify that what they think they are buying is what they are actually buying. By assessing log files of major brands, Adalytics founder Krzysztof Franaszek has learned common ways brands aren't getting what they think they are. Is your brand buying inventory from authorized sellers, or buying counterfeit spots? How can you can authenticate inventory bought through SSAI (server-side ad insertion)? And hear where brands should be demanding more transparency from their partners in order to buy brand-safe inventory.

    • Dr. Krzysztof Franaszek

      Dr. Krzysztof Franaszek

      Founder // Adalytics
    BREAKOUT ROOM 2
  • Navigating Programmatic CTV

    4:50pm – 5:15pm

    Biddable CTV inventory is an opportunity to achieve high precision, high reach, high impact advertising, often at discounted prices. It is also a supply landscape that can drain the budgets of unsophisticated buyers on value-extracting auctions. Join the session with Jounce Media’s Chris Kane to learn best practices for maximizing the value of programmatic CTV.

    • Chris Kane

      Chris Kane

      Founder // Jounce Media
    BREAKOUT ROOM 1
  • 5:15pm – 6:15pm 1 Hr
  • Welcome Reception, Sponsored by: Alliant

    5:15pm – 6:15pm
    Alliant
    LIVE EXCHANGE AREA

Thursday - March 14

    8:00am – 9:00am 1 Hr
  • BREAKFAST & LIVE EXCHANGE AREA OPEN

    8:00am – 9:00am
    Kargo
  • 9:00am – 9:05am 5 mins
  • Welcome Back: Remarks

    9:00am – 9:05am
    MAIN STAGE
  • 9:10am – 9:30am 20 mins
  • Effectively Navigating the CTV Space: A PepsiCo Insider Perspective

    Streaming experience
    9:10am – 9:30am

    As consumer behavior shifts to CTV and the landscape becomes even more fragmented, brands are turning to ad tech and data to reach consumers effectively. In this session, hear from PepsiCo's Head of Media Strategy & Investment, Katie Haniffy, who will share tested examples of how her team is turning to data, measurement, and the power of partnerships to transform the CTV space for their iconic portfolio of brands. 

    • Katie Haniffy

      Katie Haniffy

      Head of Media Strategy & Investment // Pepsico
    MAIN STAGE
  • 9:35am – 9:55am 20 mins
  • The Journey to Automating CTV Ad Buying

    Programmatic
    Targeting
    9:35am – 9:55am

    The way that TV advertising is bought and sold today is, in many ways, vastly different than it was just a few years ago. CTV and automation via programmatic technology have played a huge role in that transformation. There are more data touchpoints and levers that advertisers have at their fingertips than ever before. But there are still aspects of TV media planning, execution, and reconciliation that haven’t made the shift. This discussion will explore why that is, what it will take to bring more automation to the TV advertising supply chain, and how we’ll get to that future.

    • Ramsey McGrory

      Ramsey McGrory

      Chief Development Officer // Mediaocean
    • Matt McLeggon

      Matt McLeggon

      Senior Vice President, Advanced Solutions // Magnite
    Magnite
    MAIN STAGE
  • 10:00am – 10:30am 30 mins
  • What Buyers Want and Need from CTV

    10:00am – 10:30am

    A panel bringing together top agency CTV buyers and planners to talk about what they need from CTV apps and their tech and measurement partners for the CTV market to move forward.

    • Alyssa Boyle

      Alyssa Boyle

      Moderator
      Associate Editor // AdExchanger
    • Lauren Chaplin

      Lauren Chaplin

      SVP, Director, Investment // Horizon Media
    • Shasta Cafarelli

      Shasta Cafarelli

      Senior Vice President, Media Strategy // Tinuiti
    • Michael Gambelli

      Michael Gambelli

      VP, Group Director Video Investments // Digitas
    MAIN STAGE
  • 10:35am – 11:00am 25 mins
  • Marrying the Best of Linear TV & Online Video: How a ‘Total Video’ Approach Can Drive Omnichannel Success

    Targeting
    Measurement
    Streaming experience
    10:35am – 11:00am

    TV advertising has been the cornerstone of many advertisers’ media plans since it started in the 1950s thanks to its impeccable reach. But as linear TV viewers continue to decline, advertisers must think critically about how to engage audiences across all video types, and publishers must re-examine how to monetize to adapt to the way advertisers want to buy.  By borrowing from the best of linear TV and digital video, publishers can expand their reach while yielding more ad dollars. In this session, learn how panelists are applying lessons learned from linear TV and online video. From transparency to flexibility to user experience, marrying the best practices from the two mediums drives omnichannel video success

    • Sarah Sluis

      Sarah Sluis

      Moderator
      Executive Editor // AdExchanger
    • Nicole Scaglione

      Nicole Scaglione

      VP, CTV/OTT & Online Video // PubMatic
    • Maureen Bosetti

      Maureen Bosetti

      Chief Investment Officer // IPG Mediabrands
    • Jamie Power

      Jamie Power

      SVP, Addressable Sales // Disney Advertising
    PubMatic
    MAIN STAGE
  • 11:00am – 11:30am 30 mins
  • NETWORKING BREAK

    11:00am – 11:30am
    Innovid
    LIVE EXCHANGE AREA
  • 11:35am – 12:00pm 25 mins
  • Beyond 30 Seconds: The Move to Redefine Advertising Engagement

    Technical standards
    Streaming experience
    11:35am – 12:00pm

    As the ad-supported streaming world expands and viewing patterns change, advertisers and agencies need to meet viewers where they are with new, scalable ad experiences. What are the biggest challenges advertisers face? What standards do they need? And how might efforts to evolve the industry, like GroupM’s Ad Innovation Accelerator program, impact this year’s Upfront business and beyond? We’ll look at efforts to reshape the environment with cutting-edge technology that enhances the experience for viewers and brands. 

    • Gerard Broussard

      Gerard Broussard

      Moderator
      Principal // Pre-Meditated Media
    • Mike Fisher

      Mike Fisher

      Executive Director, Investment Innovation // GroupM
    • Matt McDonald

      Matt McDonald

      Global Head of Connected TV & Streaming // YouTube
    BREAKOUT ROOM 1
  • Essential Building Blocks for CTV Success

    Programmatic
    Measurement
    11:35am – 12:00pm

    As more streaming inventory goes programmatic, buyers want the efficiency of digital along with the reliability of linear. But accounting for brand safety requirements, competitive separation, and measurement across multiple content providers, screens, and channels remains a challenge. Learn about emerging standards to classify inventory and give buyers the assurance they need to shift spend to programmatic, along with a primer on the technical nuances of programmatic CTV that could affect your business.

    • Jill Wittkopp

      Jill Wittkopp

      VP Product // iab Tech Lab
    BREAKOUT ROOM 2
  • 12:10pm – 12:35pm 25 mins
  • Connected TV for Performance: How Marketers are Driving Business Outcomes with Machine Learning-Optimized CTV

    12:10pm – 12:35pm

    While CTV is often viewed as an upper-funnel advertising tactic, many marketers are seeing great success utilizing CTV as part of the digital media mix for outcomes-based marketing. In this session you’ll hear from industry leaders about how they are successfully leveraging machine learning-optimized CTV to drive real-world outcomes for their brands.

    • Heather David

      Heather David

      Director of Digital and Brand Marketing // Miraval Group
    • Bill Todd

      Bill Todd

      Chief Revenue Officer // AdTheorent
    • Andrew Groom

      Andrew Groom

      Senior Director of Digital Marketing & Ecommerce // The Wine Group
    AdTheorent
    BREAKOUT ROOM 1
  • Data Clean Rooms: How to Tidy Up Your Data Tech Stack

    12:10pm – 12:35pm

    It seems the term “clean room” is everywhere these days, as brands and publishers alike look to make their data more accessible while also keeping consumer privacy top of mind. But what does this actually mean, and how can both the buy and sell-side benefit from utilizing this type of technology, especially on CTV? Join us for a fireside chat moderated by Matt Jamison, Head of Ad Sales Partnerships at DIRECTV Advertising, featuring a conversation with Lauren Wetzel, COO at InfoSum, as they delve into the transformative world of data clean rooms and explore topics such as the evolution of clean rooms, the practical steps advertisers, brands, and publishers can take to harness these capabilities, as well as the vital role that first-party data will play in today’s data-driven marketing landscape.

    • Matthew Jamison

      Matthew Jamison

      Head of Ad Sales Partnerships // DIRECTV Advertising
    • Lauren Wetzel

      Lauren Wetzel

      Chief Operating Officer // InfoSum
    DIRECTV Advertising
    BREAKOUT ROOM 2
  • 12:35pm – 1:35pm 1 Hr
  • Lunch

    12:35pm – 1:35pm
  • 1:40pm – 2:05pm 25 mins
  • Enabling Programmatic on Linear

    Programmatic
    Data
    1:40pm – 2:05pm

    In an industry first, AMC Networks enabled programmatic across its linear networks. AMC and Omnicom Group will present a case study covering the tools and tech that have made addressable advertising operational across AMC, WE tv and BBC America.

    • Lauren Fisher

      Lauren Fisher

      Moderator
      General Manager, Business Intelligence // Advertiser Perceptions
    • Evan Adlman

      Evan Adlman

      EVP, Commercial Sales & Revenue Operations // AMC Networks
    • Georgina Thomson

      Georgina Thomson

      Managing Director, L'Oreal Investment Lead at Beauty Co-Lab // Omnicom Media Group
    BREAKOUT ROOM 1
  • Stop The Repetition! Getting to the Bottom of High Ad Frequency

    Streaming experience
    Targeting
    1:40pm – 2:05pm

    One of the most common annoyances among both viewers and marketers is high ad frequency. Marketers don't want to waste money or have viewers be annoyed by their ads. And viewers can be perplexed by repetition, harming the reputation of the streaming app. In this panel, we untangle the issues behind a high ad frequency and talk about steps that marketers, ad tech companies and streamers can take to address this issue individually and as an industry.

    • Howard Shimmel

      Howard Shimmel

      Moderator
      Head of Strategy and Board of Directors // datafuelX, Inc.
    • Jennifer Hess

      Jennifer Hess

      VP, Global Ad Operations // Fubo
    • Carolina Portela

      Carolina Portela

      VP, Director, Strategic Investment // MAGNA
    • Matt Barnes

      Matt Barnes

      Vice President, Programmatic Sales, Disney Advertising // Walt Disney Company
    • Blair Robertson

      Blair Robertson

      Head of Product Strategy // Innovid
    BREAKOUT ROOM 2
  • 2:15pm – 2:40pm 25 mins
  • CTV: A Winning Strategy for Political Advertisers

    Targeting
    Data
    Measurement
    2:15pm – 2:40pm

    Political advertising on CTV for the 2024 election is projected to hit $1.3 billion by the end of the campaign cycle, according to AdImpact. CTV's ability to reach hyper-local audience at scale with much-needed flexibility and precision makes it an invaluable tool, especially in a rough-and-tumble year that has made undecided voters a prime target. In this timely session, buyers on both sides of the aisle share the multi-screen solutions they're looking for to come out a winner in a digital-first world.

    • Jordan Lieberman

      Jordan Lieberman

      Moderator
      CEO // Powers Interactive
    • Sue Zoldak

      Sue Zoldak

      Founder & CEO // Zoldak Victory
    • Myles Bugbee

      Myles Bugbee

      Founder // Persuasion & Pixels
    BREAKOUT ROOM 1
  • Unpacking A Programmer's Ad Tech Stack

    Data
    Partnerships
    Streaming experience
    Targeting
    2:15pm – 2:40pm

    Peek under the hood a of a major streaming app's ad setup and learn how it sets up its ad tech stack, from SSP to ad server, and prioritizes demand. Understand the broader forces leading many apps to combine a "build" and "partner" approach to bringing in CTV demand. Plus, learn how streamers can (and can't) address major marketer and viewer issues like frequency capping or low-resolution streaming experiences. A must for both buyers and sellers.

    • Todd Bender

      Todd Bender

      SVP Advertising Platforms // Paramount
    BREAKOUT ROOM 2
  • 2:40pm – 3:10pm 30 mins
  • NETWORKING BREAK

    2:40pm – 3:10pm
    Innovid
    LIVE EXCHANGE AREA
  • 3:15pm – 3:40pm 25 mins
  • It’s All About the Audience: Optimizing Reach Across Screens

    Targeting
    Measurement
    3:15pm – 3:40pm

    Join Comscore for a discussion on the latest insights into content consumption across TV and digital platforms, how buyers can maximize cross-platform reach and why it's critical to validate that reach for continuous optimization.

    • Steve Bagdasarian

      Steve Bagdasarian

      Moderator
      Chief Commercial Officer // Comscore
    • Angela Rodriguez

      Angela Rodriguez

      Global Head of Sales // Proximic by Comscore
    • Jonathan Low

      Jonathan Low

      Senior Director, CTV Partnerships // The Trade Desk
    Comscore
    MAIN STAGE
  • 3:45pm – 4:05pm 20 mins
  • Fast Forward At Your Peril: Understanding Data Privacy in CTV

    Data
    Technical standards
    3:45pm – 4:05pm

    Do you understand how the VPPA (Video Privacy Protection Act) affects buyers' access to show-level data? Or the privacy considerations for using IP addresses? ACR data? When is TV-to-mobile retargeting acceptable? Understand the legal guidelines shaping CTV targeting and measurement options, as well as how emerging legal decisions could affect CTV options, with actionable takeaways for respectful and compliant advertising. 

    • Jessica Lee

      Jessica Lee

      Partner, Chair, Privacy, Security & Data Innovations // Loeb & Loeb LLP
    MAIN STAGE
  • 4:10pm – 4:35pm 25 mins
  • Publishers & DSPs: Partnering for Marketer Success with First-Party Data

    4:10pm – 4:35pm

    Get an insider look at how publishers and DSPs are evolving together to offer innovative and durable solutions for marketer success. Google’s Display & Video 360 platform and NBCU discuss their perspectives on the power of AI for CTV audiences & measurement and emerging tech solutions amidst industry privacy shifts.

    • Allison Schiff

      Allison Schiff

      Moderator
      Managing Editor // AdExchanger
    • Stephen Yap

      Stephen Yap

      Managing Director, Google Marketing Platform, Americas // Google
    • John Lee

      John Lee

      Chief Data Officer // NBCUniversal
    Google_White Logo
    MAIN STAGE
  • 4:40pm – 5:00pm 20 mins
  • Streaming Makes A Play For Live Sports: A Fireside Chat With Amazon

    4:40pm – 5:00pm

    Gain clarity and insight in this fireside chat with a leading streamer about the most pressing topics in CTV.

    • Alyssa Boyle

      Alyssa Boyle

      Moderator
      Associate Editor // AdExchanger
    • Danielle Carney

      Danielle Carney

      Director, US Video and Live Sports Sales // Amazon
    MAIN STAGE
  • 5:00pm – 5:05pm 5 mins
  • Event wrap up: Thanks for attending

    5:00pm – 5:05pm
    MAIN STAGE

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